Danish fashion model Ida Dyberg

Danish fashion model Ida Dyberg

Danish fashion model Ida Dyberg started her career in her early teens, a successful career that has already taken her around the world doing catwalk shows at fashion weeks, grazing magazine covers and being pictured in endless magazine editorials. After being on the road for several years since she was 19 years old, Ida has finally settled down in London, a city perfect for her profession with easy access to her family in Denmark.


How did you start your career as a model?

I started very young. When I was 14 I sent some photographs to Scoop Models in Copenhagen. They called me the next day to schedule a meeting. I signed the contract the same day as that meeting. I had always wanted to do modelling so it was a dream come true when it happened.

What are some pro´s and con´s with the industry?

I think the biggest pro is the ability to travel around the world with your work. You get to meet different people and experience different cultures. I feel like it shaped me into being a better person. Traveling since 19 helped me broaden my horizon and made me a lot stronger and independent. I do sometimes end up feeling extremely homesick. Especially in the beginning when I would land in a completely new city and not know a single soul. I have always had a very strong bond with my mother, so it was hard not being able to have a coffee with her or a chat whenever I wanted. When I was living in Tokyo it was almost impossible to reach her because of the time difference. That must be the biggest con. Missing your family and sometimes missing important events back home.

What´s one of the most interesting shoots you´ve done up to date?

I recently did a shoot for ELLE Serbia in Israel. We were shooting in the Dead Sea and in the desert. We had a driver who would pick us up from the hotel and dump us in the middle of the desert. It was such a crazy experience. Israel has some beautiful nature and the photos came out stunning. I think that editorial is my favourite thus far. I had to dance ballet in boiling heat. I had gotten sunburn from the day before so I was burning and exhausted, but in the end it was all worth it.

What countries has your work taken you to?

I have been all around Europe for direct bookings. I flew a few times to Paris when I was fairly young to shoot editorials. I must have been around 16 the first time. When I turned 19 I went to NYC to stay for a few months. I fell in love with the city and ended up living there on and off for two years. Tokyo was also home for 2 months when I was around 20. I was living in Shibuya and working everyday. When I turned 22 I felt I had travelled enough and that I would like to settle down in one city, preferably one close to Denmark. London has therefore been my home now for 2 years.


How does your daily routine look like?

If I am not doing modelling I will usually go to the gym in the morning, eat breakfast and then work on my computer until five or later in the evening. I do graphic design and I can easily get sucked into a project and forget all about time. I like to have an hour every evening before bed where I read the Danish news, just so I can feel updated on what is going on back home. It makes me feel connected to everyone I know who is still living in Denmark.

Do you have a beauty routine?

I try to go to the sauna 3 times a week. It strengthens my immune system and its what keeps my skin clear. Before the sauna I will usually have a light to medium workout. I have never been a huge fan of the gym so I try to motivate myself by going many times a week but for short periods. In the evening I wash my face with products from ZO skin and moisturise it with Embryolisse crème. If my skin feels dry I will add some drops of Beaute Pacifique serum paradoxe.


What has been some of your biggest challenges?

I think overcoming my own insecurities and self-doubt. I have always suffered from low self-esteem and in some ways modelling helped and in other ways it made it worse. It has been a long and tedious battle but it has without a doubt gotten a lot better.

How does social media affect your work?

It is not uncommon for casting directors to ask me how many followers I have at castings or make me write the amount down on my model cards. I think what clients want is models who have loads of exposure. Even if you don’t agree with Instagram’s system you are forced to participate - except there is no way for people to actually find you - the search yields only 60 results which may not even be local. Followers, likes and comments can all be bought. I think it is time for a new system that allows new talent to be discovered. I am the co-founder of a new discovery engine Felicitas (https://felicitas.app) that is aiming to fix these problems.

Where do you see yourself in the future?

Right now I’m working hard to realise my dream of becoming a graphic designer. I try to study and design everyday to achieve this goal.

What´s are the best things with being Danish?

Being level headed and down to earth. Danes are chill people. We tend to be happy and grateful for what we have. I think that is one of the reasons why we are the happiest people in the world. I always remind myself of all the good things I have and everything I have accomplished. Sometimes you can get stuck in an awful loop if you’re constantly stressing about your future and all the things you want that you don’t have. It’s healthy to just stop and be thankful.

What do you miss the most when being away from Denmark?

Obviously my family. I have two wonderful brothers. We keep in contact through social media. We have our own messenger group where we post memes and stories. It’s a great tool to stay in contact. My grandmothers are now also on Instagram and Facebook, which makes it much easier to connect with them. They comment on all of my photos on Instagram and write me in my DM every day. They are very active.


Follow Ida and her career on Instagram @ida_dyberg

At home with Emma Falk!

At home with Emma Falk!

Photographing Finnish nature with Sannamari

Photographing Finnish nature with Sannamari