Rugs by Nordic Knots
Nordic Knots is a US based rug brand inspired by classic, simple designs, and the vibrant facades of the 19th century classic Stockholm architecture.
Founded in 2016 by the Swedish family trio, interior designer Liza Laserow, creative director Fabian Berglund and entrepreneur Felix Berglund, the brand launched when the team decided to follow their genuine passion for entrepreneurship, design and their motherland Sweden.
"We wanted to bring something from our home to every home and we realized that at the centre of every beautiful Swedish home is a good rug."
Many of us are well familiar with the Swedish way of designing and decorating, a well-balanced and clean interior, minimalistic but far from boring.
Nordic Knot´s collection represents this just perfectly with a minimal aesthetic and a beautiful colour scheme of pale and deep blues, pinks, yellows and burnt reds, influenced by Stockholm´s eye-catching facades. The interesting but soft patterns combined with the rich colours and the clean designs easily harmonise in most homes, without disrupting any on-going theme.
“Lagom is a word that doesn't exist anywhere else in the world and Swedes are really the true experts in living accordingly to the expression. It really affects the way we dress and how we decorate our homes. It means "it’s not too much and not too little. It’s just right.” We have designed rugs that will add to your interior but not take over. They are colourful but not shouty. They are Lagom. “
The high quality rugs are all hand-woven in Badohi in India, made from 100% New Zealand wool. It gives a soft yet a durable rug that will age well and get more beautiful with time. The collection currently has three qualities of loomed wool: a very soft thick-cut pile, a flat woven and a hand-loomed for a more rustic look, and a fourth one with shaggier quality and longer hair will soon be added to the group. The rugs comes in several different sizes. And if you can´t find your perfect size the rugs can also be custom sized. The family run business has one simple goal, to create a better rug, with better design, at a better price.
Above: Lux 3 - Black Coffee
Above: Mosaik - Gray