Backpack brand Gaston Luga

Backpack brand Gaston Luga

Does backpacks makes you think of your first day in school? We have discovered Swedish backpack brand Gaston Luga, and they sure know how to change our minds about that thought! Their designs are classy, beautiful and minimalistic Scandinavian style, made to make you comfortably travel around the world with, if you would wish to do so.

Their journey all started when founder Carl Sundqvist met an interesting Frenchman by the name of Gaston. He had a very elegant yet casual style, and explained to Carl that he believed that a backpack was the ideal companion when travelling and explore the world. But he wasn´t just carrying any backpack, as he was a man of style there was thought and consideration behind his choice of bag, and it stood out from just the typical school style. Comfortable, yet stylish.

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Carl went out on the hunt himself and soon found himself an elegant Louis Vuitton. He put his own touch to it by constructing several alterations, making it functional, personal and more unique. Realising his talent and passion for the idea that Gaston had given him, it didn´t take long before he decided to create his own brand, Gaston Luga, creating classic, stylish and practical backpacks, made to travel the world.

When creating, Carl kept in mind what he himself would be proud to wear. Scandinavian minimalism, elegance and comfort played a big role, and being a piece that would suit all types of different occasions. Big shoulder pads, plastic materials or thin fabric are all a definite no for Gaston Luga, and instead comfortable thick quality cotton, stylish leather parts, high quality metal details and a great selection of beautiful colours are being used, making it very hard not to find a piece you like.


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Another special detail the brand has put focus on is tags. As we know, most well made bag and suitcase brands have for as long as we can remember attached address tags to their bags, in case they got lost. But that is something very rarely, if at all seen on backpacks. Therefore the brand decided to make a selection of tags, for you to handpick your favourite. The bags also all include a safe but easy accessible elegant pocket for your passport and travel ticket, something that Gaston had custom made to his bag when travelling.

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What else do we love about this brand? They care about animal rights, and all their products are vegan, using vegan leather made out of polyurethane (also know as PU leather), known for the strong similarities to real leather and also for being durable. The material is also lighter than real leather, which comes in handy when wearing the bag for hours.

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Get your Gaston Luga at www.gastonluga.com

Ps. Get A free Tote bag with every purchase from 1st of March until 3rd of June!

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