Jan Ernstberger founded the innovative Swedish hair care brand REF Stockholm in Sweden in 2001. The brand is working towards the concept of Natural Beauty across the world, guiding REF in everything they do. Simplicity, sustainability and quality are on top of their list, grasping the world’s diverse people, culture and ethical backgrounds, and is also paying a self-imposed environmental fee.
REF is a shortening of Reference Of Sweden, making natural beauty by Swedish standards available to all.
“I would describe the Swedish standard as very high. Us Swedes are extremely aware when it comes to fashion, interior, health and beauty, and in front of all, diversity. I would like to poke my chin out and say that we´re amongst the best ones in the world when it comes to all this, without a doubt.”
REF Stockholm has decided to go vegan on their products, being against all animal handling in a commercial way, with their key ingredient being strengthening quinoa protein. All products are also naturally 100% sulphate and paraben free and they deliberately offer a limited number of hand picked high performing products, one for each need, and nothing unnecessary in between.
“Our products contain vegan and organic ingredients such as murumuru butter, blueberries, acai oil and coconut oil. All products in our Care Series have unique and organic ingredients such as blueberries that neutralize unwanted yellow tones in our silver shampoo, and murumuru butter in our Repair Series to help keep our hair protected. We have also customized our own Colour Preserve System for all of our styling and hair care products. These hand selected natural ingredients are derived from sunflower seed oil combined with cutting edge technology of anti-fade system. This infusion works as a natural full spectrum UV-filter and preserves hair colour for long lasting illuminating colour reflection and shine. REF believes in keeping the natural beauty in your hair colour.”
REF products are being sold in 30 countries across the world. The products are mainly sold in professional hairdressing salons, but can also be bought online and in certain department stores.
To get your products go to www.refstockholm.com