Acne Studios S/S17
Acne Studios was founded in 1996 and is now one of Sweden’s most acclaimed fashion brands. They offer men’s and women’s fashion, accessories, footwear, and a lot of great denim, whilst also doing various collaborations and side projects.
The name ACNE stands for “Ambition to Create Novel Expressions”.
They recently released their Summer/Spring 2017 campaign, and it’s just fantastic!
Italian photographer Paolo Roversi was commissioned to capture a distinct group of artists and writers wearing the brands latest collection. For this campaign they preferred not to work with models, and instead working with women from other creative professions, such as the arts and music, as a celebration of diversity.
“This collection is about openness and looking out into the world”, said creative director Jonny Johansson.
Photography: Paolo Roversi
Model: Fatima Al Qadiri, Hayv Kahraman, Sadaf H. Nava, Golishifteh Farahani, Yasmina Benadelkrim and Negar Azimi
Styling: Vanessa Reid
Hair: Eugene Souleiman
Make-Up: Linda Cantello
Creative Director: Jonny Johansson