LARSEN & ERIKSEN
This week Nordique is profiling super-stylish Danish designers LARSEN & ERIKSEN - an unconventional watch brand based in Copenhagen that is at the heart of the vibrant Scandinavian design movement.
Magnus Eriksen and Jeppe Larsen are two school friends who left their jobs to focus on their creative dream. They have created a beautiful watch collection - inspired by minimalist, 1950s Danish design. Each watch is unisex and meant to be affordable to - and appealing to - a wide range of people. Hence the company mantra is 'Time for Everyone. Everywhere'.
The watches have an interchangeable strap system, allowing the straps to be changed with ease to match different seasons and styles. Each component was hand-chosen by the designers over a painstaking two year period to ensure that the reliability of a Swiss movement is coupled with the best elements of modern Scandinavian design.
It seems that LARSEN & ERIKSEN's hard work is paying off - they are the only watch brand to feature this season in the award winning design shop at the renowned Louisiana Museum of Modern Art (MoMA). They have also established a presence with fashion retailers in Denmark, Belgium and Canada already, with expansions of operations planned soon!
As well as creating these wonderful watches, Magnus and Jeppe have also pioneered another fantastic initiative - #BIKESFORAHAPPIERWORLD. Denmark has one of the highest rates of bicycle usage in the World - an incredible 36% of Copenhagen's commuters cycle to work or school every day. This does, however, mean that there are also a very high number of bikes that are thrown away every year - around 400,000 per year in Denmark!
LARSEN & ERIKSEN have been at the forefront of developing a scheme whereby these abandoned or disused bikes are transported to Western Africa and distributed to those most in need. The bikes can cut down travel time for those without access to other transport, and allow greater access to healthcare, education and economic opportunity. A thoroughly worthwhile and innovative cause! You can read more about the #BIKESFORAHAPPIERWORLD initiative here.
See more of the awesome LARSEN & ERIKSEN collection at: larseneriksen.com